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Holoholona Surf Co

HoloholonaSurf Co.

Unleash Your Animal.

Where water goes, we follow.

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How it started

Friends. Water.
Animals. Home.

Holoholona — Hawaiian for "animal" — didn't start as a brand. It started as a life lived close to the water, with the kind of friends who feel like family.

Hawaiian and Japanese roots. Summers on the Cape. Snow-fed rivers in the Rockies. Golden afternoons on the Low Country shore. Every place left a mark. Every animal carries a memory.

Water finds its way. So did we.

This is a brand built on real places, real people, and a real love of the water — and the animals that remind us to stay wild, stay present, and stay salty.

Where we're from
Hawaiʻi Jupiter, FL New England Colorado Hilton Head Pittsburgh Florida Keys The Hamptons
Rooted in Aloha

Hawaiian and Japanese heritage runs through the soul of this brand — a deep respect for the ocean, the land, and the people around you.

Built on Friendship

Not a boardroom. Not a focus group. Every piece traces back to a real friendship, a real coastline, a real moment on the water.

Wild by Nature

Each animal we celebrate lives fully, moves freely, and is spirited by the water in its own way. That's the energy we put into everything.

The Crew

Meet the Animals.

Eight characters. Eight coastlines. Each one traces back to a real place and a real friendship.

Birdie
Jupiter, FL

Tropical warmth, pastel sunsets, and the effortless grace of a bird born to be seen.

Claws
New England Coast

Salt air, rocky shores, and the cold Atlantic. Claws doesn't ask permission.

Après Moose
Colorado

An ocean of snow in the sky. Alpine lakes, powder runs, and snowmelt rivers.

Salty B
Hilton Head, SC

Golden afternoons, warm Low Country water, and the pure joy of a dog who lives for the shore.

Kai
Hawaiʻi

Ancient, unhurried, deeply wise. In Hawaiʻi the honu always has the right of way.

Peep
Pittsburgh, PA

Three rivers, 446 bridges, and one scrappy little frog who rides them all.

Blue
Florida Keys

Fast, fearless, built for open water. Blue tears through the Keys like a bill through a wave.

Jake
Southampton, NY

Links land between the bay and the ocean, where the osprey hunts at dusk. Jake dives feet-first.

The Collection

Gear for the
Water Life.

Performance caps built around each character. Laser-perforated panels, structured crown, embroidered front. Three colorways each.

Birdie cap in carolina blue with embroidered surfing flamingo Birdie cap in navy with embroidered surfing flamingo Birdie cap in white with embroidered surfing flamingo
Birdie
Jupiter, FL
White
Kai cap in carolina blue with embroidered surfing sea turtle Kai cap in navy with embroidered surfing sea turtle Kai cap in white with embroidered surfing sea turtle
Kai
Hawaiʻi
Navy
Blue cap in carolina blue with embroidered sailfish and wave Blue cap in navy with embroidered sailfish and wave Blue cap in white with embroidered sailfish and wave
Blue
Florida Keys
Carolina Blue
Après Moose cap in carolina blue with embroidered snowboarding moose Après Moose cap in navy with embroidered snowboarding moose Après Moose cap in white with embroidered snowboarding moose
Après Moose
Colorado
Carolina Blue
Peep cap in carolina blue with embroidered surfing frog Peep cap in navy with embroidered surfing frog Peep cap in white with embroidered surfing frog
Peep
Pittsburgh, PA
White
Jake cap in carolina blue with embroidered osprey on a surfboard Jake cap in navy with embroidered osprey on a surfboard Jake cap in white with embroidered osprey on a surfboard
Jake
Southampton, NY
Navy
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Our Mission

Wild Places.
Real Impact.

Every animal in our crew represents a real place, and those places need protecting. A share of every Holoholona sale goes to regional groups working on water conservation and animal welfare in the communities that inspired us.

Eight characters. Eight coastlines. Eight places worth keeping.

Jupiter, FLBirdie

Tropical marine and bird sanctuary conservation along Florida's coastline.

New EnglandClaws

Atlantic ocean health, lobster habitat preservation, coastal ecosystem support.

ColoradoAprès Moose

Alpine lake and river conservation across Colorado's mountain watersheds.

Hilton HeadSalty B

Low Country waterway protection and animal rescue on the South Carolina coast.

HawaiʻiKai

Hawaiian sea turtle conservation and reef protection across the Pacific.

PittsburghPeep

Three Rivers conservation, urban waterway cleanup, aquatic habitat restoration.

Florida KeysBlue

Coral reef protection, billfish conservation, Keys marine sanctuary support.

SouthamptonJake

Osprey nesting protection and Shinnecock Bay water quality restoration.

Coming Soon

Limited Releases.
Real Stories.

Drops built around each character. Small runs, real roots, and gear rooted in the places that made them.

Limited Drops

Each release is small by design. When a character drops, it drops. When it's gone, it's gone.

Water-Born Design

Every piece ties back to a real place, a real coastline, and the life that goes with it.

Built on Community

Early supporters help shape what gets made. Tell us which character speaks to you.